What’s in a name?

Co-Authored by two of the co-founders, Paul and Jennifer. As a co-founder of FUN 4 GOOD (the non-profit that produces The Boob Ride), I handle branding as a consultant all the time. Many people ask me about the pros/cons of such a colorful name as “The Boob Ride”. Evolution We started out with a personal passion to […]

BCI is the OC Boob Ride Most Supportive Club

We had the pleasure of joining the Bicycle Club of Irvine for their meeting tonight to present to them the Most Supportive Bra award (affectionately known as “Big Blue”) for their participation in the OC Boob Ride in April. It was a great meeting filled with interesting bike tech and bike safety topics.

We’re in the news again! “The Cycle of Giving: Part 1”

We, at the Boob Ride, are fortunate to have so many people contribute to our ride and our cause, whether it be through riding, volunteering, or networking. One such Boob Rider is Pete Gerrard, from the Irvine Cycling Examiner and Irvine Bicycles. Not only has Peter ridden the ride for several years, but his shop has […]

Cycling, saddles, and urology?

While our focus has traditionally been on cancer and cycling, The Boob Ride is interested in general health (and cycling). We know that saddles, saddle-soreness, and urology topics have come up in certain cycling circles as well. Therefore, we’ve decided to share this study with you. We’ve recently been contacted by the researchers at the University […]