2020 Save the Date!

Your favorite ride is back! Open your calendars and mark yourself busy for Saturday April 25, 2020 for The Boob Ride CA! We are busy making all the arrangements and getting things ready, but registration is open. And as we always say, “Don’t be a boob, sign-up now”.  

Sagan In the Green Bra!

Last weekend we had the pleasure of exhibiting at Peter Sagan’s Fondo Gran Roadie-Oh in San Marcos, California. This was a three-day event and ride that raised money for the Challenged Athletes Foundation, which is a phenomenal organization.  In the weeks leading up to the ride, we were pestering Mr. Sagan’s Instagram account with requests […]

Our Incredible Loss

Sadly, this week we lost one of our own – our co-founder Dayna Hinsley, lost her battle with cancer on Wednesday October 30th. We have suffered a tremendous loss of a co-founder, friend, and all around inspirational person. For those of you who knew Dayna, you knew she was full of light and laughter. She […]