2nd Time Survivor, 1st Time Walker

We are so excited to announce that our PA Boob Ride director is taking part in her first Susan G. Komen 3 Day 60 mile walk this weekend (Oct 2nd-4th). Michelle is a second time survivor of breast cancer and she is quite the inspiration. This has been a year of firsts for Michelle, as […]

We all know someone

We all know someone who has been affected by cancer, either directly or indirectly.

It is hitting us very close to home here at The Boob Ride. We are sending all our love and prayers to one of our team members who is facing yet another surgery due to cancer this week. Extend all your positive vibes and powers of healing to our team.


How do you help a friend with cancer?

As a close friend of mine is battling cancer for second time, I am reminded of how precarious it is to want to help and not know how. Again, I am in the position of wanting to help but feeling absolutely useless.

In my experience, when someone is diagnosed with cancer, most people do not know what to do. People want to help; they want to be there for their relative or friend, but they don't know how to approach the patient. Friends and family are not sure if they should address the issue directly or wait for the patient to bring it up. No one is ever prepared to watch someone he or she loves go through treatment, side effects, and pain. Most of us are taught not to bring up our pain, fear, or frustrations in polite company. However, cancer is never polite and the patient shouldn't have to be either. If you know that you won't be able to listen to the raw truth about the cancer experience, take the indirect approach. Send "thinking of you" cards. Buy the patient a subscription to a movie service or buy a favorite book series.

Often times the most well-meaning people end up on the sidelines because they don't know how to start a dialog with the patient. Not only is there a fear of over-stepping or saying something stupid, there is also the undeniable fear of cancer itself.  My best advice – be honest — say, "I want to help you but I don't know how".  Then, listen.

I struggled with helping my mom through cancer, mostly because I am very emotional and empathetic person. I am a sympathetic cry-er. I realized that my reaction wasn't going to help my mom heal – physically or emotionally. She didn't need empathy, as much as she needed open communication. So, I became her cancer coach. She was able to tell me honestly how she felt and when she felt like giving up – but without judgement or my immediate "you can fight this" response. In the end, she knew she had to fight because it was her only option.  But knowing this and doing it every day, is something far different. My whole family felt desperate and we could feel it in the awkward silences between us. We struggled to say the right thing and balance positive thinking with realism.

Throughout the years, I've been compiling lists and ideas about how to help the cancer patients' close friends and relatives. However, I found this list and it seems to cover most everything. If you wish to help the patient directly, but neither of you know what to do, read this list. It has some great ideas about how to help without being overbearing.

How to Help a Friend Who Has Cancer

Exciting week for The Boob Ride

This is an exciting week here at The Boob Ride! We received our official notice of our trademark. We submitted our trademark application back in October, so we had to wait 9 long months for this baby!

Also, The Boob Ride is having its first EVER ride in Pennsylvania on Saturday July 11th. Our friend Michelle has been working hard to create this event. She has created some challenging routes through the historic village of St. Peter's as well as a fantastic post-ride party which includes live music, raffles, and of course – the Boob Awards. 
If you are interested in more information about The Boob Ride PA, click here


Commander Kevin Childre

Sadly, one of our own has passed away. Unfortunately, Commander Kevin Childre crashed on his bike and succumbed to his brain injuries. Kevin was a naval officer, EOD Technician, and avid supporter of The Boob Ride.  In fact, Commander Childre won the Best Overall Rider (Yellow Bra Award) in 2011. Kevin has graciously offered his knowledge and support to help us expand and improve the ride throughout the years. We have suffered a great loss, and our thoughts and prayers go out to his family and all who knew him. He will be missed.

Commander Childre was a passionate supporter for the EOD Wounded Warrior Foundation. If you would like to make a donation in his honor, please go towww.eodwarriorfoundation.org
yellow bra 2011

The Pink Bra (Maglia Rosa)

In 2015, The Boob Ride added the Pink Bra, aka the Maglia Rosa. This newly and highly coveted award is for women only (sorry fellas)! This award is given to the Best Woman overall on the D-Cup route. While purely a popularity contest, the Maglia Rosa is still quite the award. Our first winner was Kim […]

The Yellow Bra

The most coveted award in all of cycling is the yellow jersey in the Tour de France. Well, it was until The Boob Ride started awarding the Yellow Bra. This sexy thing is awarded to the person that appears to have arrived first on the D-cup 90 mile route. While The Boob Ride is not […]

In the San Diego Reader

The Boob Ride in Solana Beach is in the San Diego Reader. One of our great volunteers that lives in North San Diego has been working the press for us. Thanks Anna for all the hard work. Here is the link to the article.   [maxbutton id=”11″]  

Benjies Sponsors KOM Trophy

The King of the Mountain (KOM) trophy is sponsored by Benjies, a New York style deli in Tustin. The deli’s owner, Lloyd Weinstein, has supported The Boob Ride every year as a participant. He cannot make the event this year and desperatly wants to have his name on one of the trophies. This is the only way Lloyd […]