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Red Bra 2025 is Argyle Payments

Argyle Payments: Putting the “Charge” in Charitable Chests Ladies, gentlemen, and lovers of lycra, have we got some great news for you! Argyle Payments is officially sponsoring the Red Bra Award for The Boob Ride 2025. That’s right, the same fine folks who keep transactions smooth and seamless are now ensuring that riders get the […]

E-Bike Rental for 2025

Do it the Easy Way with an E-Bike The Boob Ride in a special relationship with Magnum Electric Bikes in Encinitas, has got you set-up to rent an e-bike and do it the easy way. The A-Cup route on the Encinitas ride is fun, flat, scenic, and now you can even do it on an […]

Green Bra Sponsor for 2025 is Bonnici Law Group

The Green Bra Sponsor for 2025 is Bonnici Law Group (BLG). The Green Bra is one of our fun awards that is a parody of the Tour de France Green Jersey. Bonnici Law Group: Protecting Injured Cyclists’ Rights in Southern California If you’re a cyclist in Southern California, you know how freeing it feels to […]

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Omni Logistics – Trucking Your Bikes Back to Irvine

Rolling Home: Omni Logistics Support On May 3, 2025, hundreds of cyclists will pedal their hearts out at The Boob Ride to support breast cancer patients and their families. Riders will push through miles of coastal scenery, rolling hills, through the beautiful SoCal weather—all powered by determination, enthusiasm, and maybe a few energy gels. But […]