why-we-ride

For Whom Do You Ride?

Tell us for whom you ride.

Do you ride for your mom, your wife, your sister, your friend, or do you ride because you have been diagnosed with breast cancer? We want to create a place to share stories and to create a community of strength for those who may be struggling with disease.

Please use the comments section to add your story.

Howdy Neighbor! My good friend Kyle is starting an annual event called Howdy Neighbor in which people in Cerritos can come out and meet their neighbors and create a strong community.  The event will take place on Saturday August 17, 2019 from 10:00 am to 6:00 pm. There will be a potluck BBQ, games, entertainment, […]

Let’s Make a Deal! Breast Cancer Awareness Special

Go to “Let’s Make a Deal!” and Support Breast Cancer Awareness JOIN US FOR A VERY SPECIAL SHOW TO RAISE BREAST CANCER AWARENESS! If you or anyone you know has been impacted by breast cancer, come join us.  DON’T MISS OUT. Make a deal with Wayne Brady in Los Angeles! Get creative with your costume […]

Cannondale and Irvine Bicycles Donate a Bike!

Get Your Bids Ready for the Cannondale Women’s Quick 4 in the Silent Auction! We are thrilled to announce that Cannondale is sponsoring The Boob Ride once again this year! Cannondale is a bike manufacturing and apparel company whose cycling team has won multiple Giro d’Italia Maglia Rosas, and even won the Girod’Iltalia and the Vuelta […]

Hungry, Hungry Cyclists

Eating on the bike is one of the most important performance factors to cycling. Many people don’t eat enough, don’t eat at the right time, or even overeat the night before (Carb-load!!!). We found a great article about what to eat, when to eat, and how to eat called “Cycling Nutrition for Beginners”. Their recommendations […]

10th Anniversary Beer Glasses

What goes great with healthy boobs? Commemorative 10th Anniversary beer glasses! These glasses feature our logo and our 10th Anniversary text on the back of the glass. The bottoms are blue in keeping with the 10th anniversary color scheme, and they are quite sought-after. You can pre-order yours online and pick it up at the […]

2019 Yellow Bra Sponsor – The Craftsman Bar and Kitchen

The Craftsman Bar and Kitchen is back as our Overall Yellow Bra sponsor! The Craftsman Bar and Kitchen is a cool bar next to the Santa Monica Pier that is famous for their custom cocktails and extraordinary tater-tots! John Grondorf, the owner, has created a F*ck Cancer cocktail promotion at the bar and the proceeds […]

Changes to The Boob Ride 2019

There are some minor changes to The Boob Ride 2019. The biggest changes are due to the restricted access to Camp Pendleton. For the Orange County ride, the route is officially on I-5, unless you have your own base ID. The impact is: The A-Cup route is no longer offered in OC. It is only […]

Outspoken Cyclist and The Boob Ride

On Friday, we had an interview with Diane Jenks from, The Outspoken Cyclist. The Outspoken Cyclist is a 1-hour radio show with interviews, commentary, ideas, advocacy, and everything (anything) connected with bicycling! On Diane’s show, she discusses a variety of exciting topics and challenges that the cyclists face, along with highlighting some very exciting events […]

Announcing the 2019 Pink Bra Award Sponsor

We are thrilled to announce a new sponsor for the Pink Bra Award, The Brutten Family Foundation! As you know, we have our San Diego Start/Finish located in the parking lot of the Brixton building and when we casually introduced ourselves, one of their chairmen offered to sponsor the award with his own charity. We […]