Announcing the 2019 Pink Bra Award Sponsor

We are thrilled to announce a new sponsor for the Pink Bra Award, The Brutten Family Foundation! As you know, we have our San Diego Start/Finish located in the parking lot of the Brixton building and when we casually introduced ourselves, one of their chairmen offered to sponsor the award with his own charity. We […]

10 Years and Cancer Free

This week marked an amazing milestone for my mom and our family. January 9th was the tenth anniversary of my mom’s mastectomy and her path to being cancer free! While we are grateful and excited about this milestone, it does bring with it a significant amount of reflection and heaviness. Many people who have survived […]

Support Fun 4 Good on Amazon Smile!

Help us help more breast cancer patients and their families. When you use Amazon Smile, and choose FUN 4 GOOD as the charity, Amazon will donate a portion of what you spend to us! This is a great way to support us without an additional cost to you! We use the funds from AmazonSmile to […]

Recovery, Cancer, and Exercise

At The Boob Ride, we encourage everyone to get out and ride. The benefits of exercise on our bodies and our minds have been long-studied and well documented. But what happens if you are recovering from an injury, illness, or surgery? How do you know when to push through and when to rest? For the […]

Exciting News for Las Pulgas Rest Stop

You asked and we listened! We are proud to announce that the Las Pulgas Rest Stop will have a porta potty!  We received many requests for this last year, so we will have one onsite – thanks to a private sponsor! Sadly, it won’t be pink.Remember to hydrate on the ride (and during the post-ride party)!

Show Your Colors!

The Boob Ride is almost here! Irvine Bicycles is offering a special price on a “show-your-colors” pink Suomy Timeless helmet for anyone supporting the Ride.  This price will be honored until April 30, but if you’d like one to complement your official jersey (you do have one, right?), please let us know by Tuesday, April […]

Rock N’ Road Sponsors the Red Bra for 2017

Rock N Road Cyclery in Orange County, CA is sponsoring the Red Bra this year! Matt Ford has been a long-time supporter of our cause and we greatly appreciate it. Rock N Road has a discount code for The Boob Ride. If your a customer or a Team VeloSport member, contact the shop or club […]

The Boob Ride is in Pacific Magazine!

Thanks to our dedicated PR team, we are happy to announce that we are now in Pacific Magazine’s April Calendar! Scroll down and and find our entry under April 22nd! PACIFIC San Diego Magazine (PacificSD) is the county’s hip, cultural barometer, highlighting the Where, When & WOW! of America’s Finest City. PacificSD leads the conversation on […]

Reiki Therapy – West Meets East for Healing

When someone we love is given a cancer diagnosis, many of us will not stray from the Western techniques of chemotherapy and radiation. However, some people seek out alternative therapies and treatments. I think that patients and their families benefit when the best of both worlds come together to promote healing.I was surprised and excited […]