Paul with the mic at the party

Thanks for the Ride, Paul!

Pedaling Off into the Sunset: Honoring Paul’s 17 Years of Leadership A Grateful Farewell to Our Fearless (and Fun!) Leader, Paul Self After 17 incredible years of vision, dedication, spreadsheets, and pink bras, our beloved President and Co-Founder, Paul Self, is officially leaving our organization. That’s right—Paul is stepping down as President of Fun 4 […]

four women and a young boy

Farewell to Anna Chimowicz

It’s the end of an era… and possibly the last time we get a marketing piece printed in under 12 hours. 😭 After years of laughter, late nights, party planning, and pink perfection, our fabulous Director of Marketing, Anna Chimowicz, is stepping down from the Fun 4 Good Board of Directors. From the very beginning […]

People cheering on the street holding a sign

That’s a Wrap for The Boob Ride 2025

The Boob Ride 2025: Wet Start, Warm Hearts, and Wacky Awards The Boob Ride 2025 got off to a soggy start, but if there’s one thing our riders aren’t afraid of, it’s a little water. In both Irvine and Encinitas, the skies decided to throw us a surprise pre-shower, just to make sure we were […]

Briggs Electric logo

Briggs Electric is the Big Blue Sponsor for 2025

Big Blue and the Boob Ride Crew: Briggs Electric Takes Home the Most Supportive Bra! You’ve heard of team spirit—but have you heard of a DDD Blue Bra with a back brace? Meet the Big Blue Bra Award—our not-so-subtle, extremely supportive tribute to the team or organization that brings out the most riders to The […]

Diversified Investment Services logo

Diversified Investment Services sponsors the Polka Dot Bra Award for 2025

🎉 BIG NEWS: Returning Polka Dot Bra Sponsor! Hold onto your handlebars, folks—Diversified Investment Services has leveled up their involvement with The Boob Ride! 🚴‍♀️ Long-time volunteers Lexi and Mike Solo have been supporting this event from the start, but this year, they’re going all in—not just as volunteers, but as official sponsors of The […]

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Red Bra 2025 is Argyle Payments

Argyle Payments: Putting the “Charge” in Charitable Chests Ladies, gentlemen, and lovers of lycra, have we got some great news for you! Argyle Payments is officially sponsoring the Red Bra Award for The Boob Ride 2025. That’s right, the same fine folks who keep transactions smooth and seamless are now ensuring that riders get the […]

E-Bike Rental for 2025

Do it the Easy Way with an E-Bike The Boob Ride in a special relationship with Magnum Electric Bikes in Encinitas, has got you set-up to rent an e-bike and do it the easy way. The A-Cup route on the Encinitas ride is fun, flat, scenic, and now you can even do it on an […]

Green Bra Sponsor for 2025 is Bonnici Law Group

The Green Bra Sponsor for 2025 is Bonnici Law Group (BLG). The Green Bra is one of our fun awards that is a parody of the Tour de France Green Jersey. Bonnici Law Group: Protecting Injured Cyclists’ Rights in Southern California If you’re a cyclist in Southern California, you know how freeing it feels to […]

Three cyclists wearing bras over their jerseys

What’s New for 2025?

Check out these awesome additions! New Jersey with great sponsorship opportunities New party destination New routes for San Diego B, C, and D Cups All new Feed Zone sponsorship opportunity See all the detailed information below.