Argyle Payments logo

Argyle Payments Sponsors the 2026 Bib Numbers

Argyle Payments Sponsor the 2026 Bib Numbers If you’ve ever lined up at a cycling event, you know the ritual: coffee in one hand, nervous excitement in the other, and someone asking, “Did you pin your bib on yet?” That little rectangle of paper is more than just a number—it’s your official badge of bravery […]

Herron Family Insurance Agency logo

Herron Family Insurance Agency Sponsors the Red Bra for 2026

The Red Bra has a new champion behind the scenes, and we’re pretty excited about it. Please give a warm, wheel-spinning welcome to Herron Family Insurance Agency, Inc. as our 2026 Red Bra Sponsor! 🚴‍♀️❤️ Herron Insurance serves families throughout Laguna Niguel and beyond, helping protect the things that matter most—homes, cars, businesses, and futures. […]

Diversified Investment Services logo

Pink Bra Sponsor for 2026 is Diversified Investments, LLC

Cycling has its legends. The Maglia Rosa has its queens. For 2026, Diversified Investment Services is proudly sponsoring the Maglia Rosa (Pink) Bra Award at The Boob Ride—and we couldn’t think of a more fitting partnership. The Maglia Rosa bra is awarded exclusively to the first female to finish the long route. That’s right—this one’s […]

Diversified Investment Services logo

Diversified Investment Services sponsors the Polka Dot Bra Award for 2025

🎉 BIG NEWS: Returning Polka Dot Bra Sponsor! Hold onto your handlebars, folks—Diversified Investment Services has leveled up their involvement with The Boob Ride! 🚴‍♀️ Long-time volunteers Lexi and Mike Solo have been supporting this event from the start, but this year, they’re going all in—not just as volunteers, but as official sponsors of The […]

Argyle Payments logo

Red Bra 2025 is Argyle Payments

Argyle Payments: Putting the “Charge” in Charitable Chests Ladies, gentlemen, and lovers of lycra, have we got some great news for you! Argyle Payments is officially sponsoring the Red Bra Award for The Boob Ride 2025. That’s right, the same fine folks who keep transactions smooth and seamless are now ensuring that riders get the […]

E-Bike Rental for 2025

Do it the Easy Way with an E-Bike The Boob Ride in a special relationship with Magnum Electric Bikes in Encinitas, has got you set-up to rent an e-bike and do it the easy way. The A-Cup route on the Encinitas ride is fun, flat, scenic, and now you can even do it on an […]

Green Bra Sponsor for 2025 is Bonnici Law Group

The Green Bra Sponsor for 2025 is Bonnici Law Group (BLG). The Green Bra is one of our fun awards that is a parody of the Tour de France Green Jersey. Bonnici Law Group: Protecting Injured Cyclists’ Rights in Southern California If you’re a cyclist in Southern California, you know how freeing it feels to […]

Three cyclists wearing bras over their jerseys

What’s New for 2025?

Check out these awesome additions! New Jersey with great sponsorship opportunities New party destination New routes for San Diego B, C, and D Cups All new Feed Zone sponsorship opportunity See all the detailed information below.

Three cyclists wearing bras over their jerseys

New Year 2025

Get in shape and do some local good; do the Boob Ride in 2025! This year, let’s kick off our New Year’s resolutions with a cause that’s close to many hearts and full of fun—The Boob Ride! Happening on May 3, 2025, this charity bicycle event raises funds for breast cancer warriors, and it’s the […]