Passion on Two Wheels: Herron Insurance Sponsors the Red Bra for 2026
The Red Bra has a new champion behind the scenes, and we’re pretty excited about it.
Please give a warm, wheel-spinning welcome to Herron Family Insurance Agency, Inc. as our 2026 Red Bra Sponsor! 🚴♀️❤️
Herron Insurance serves families throughout Laguna Niguel and beyond, helping protect the things that matter most—homes, cars, businesses, and futures. They’re the steady, thoughtful kind of team you want in your corner when life gets unpredictable. Community-focused. Relationship-driven. The real deal.
Which makes them the perfect sponsor for one of our most spirited awards of the day - the Red Bra.
The Red Bra celebrates the rider who brings the most fire to the course. Not reckless. Not elbows-out. Not auditioning for a cycling documentary. We’re talking about heart. Grit. That spark that makes other riders say, “Now that was something!”
The inspiration comes from the legendary Tour de France, where officials carefully analyze breakaways, attacks, and race tactics to determine the "Super Combatif" rider. The award aims to reward a fighting spirit and to encourage an entertaining race. There are juries. There are stats. There are serious conversations about strategy.
At The Boob Ride? We let the crowd decide.
No spreadsheets. No race radios. Just riders swapping stories at the Last Mile Party and casting their votes. We tally them up and crown a winner based on boldness, determination, and unforgettable moments.
Over the years, the Red Bra has honored some incredible efforts:
- 2017 – Morgan Wolf, for completing her longest ride just after finishing chemotherapy.
- 2015 – Kevin Beech, for hammering the C-Cup route on a mountain bike—because apparently gears are optional.
- 2010 – Hunter Kiernan, on the inaugural ride, conquering the D-Cup route on a fixie. No coasting. No mercy.
See the pattern? The Red Bra isn’t about aggression. It’s about courage. It’s about fighting for something important, even if it means pushing your limits. It’s about showing up in a way that inspires everyone around you.
And that’s why we love having Herron Insurance as the sponsor. They stand for protection, preparation, and supporting families through life’s big moments. We celebrate riders who step up and do big things for a cause that matters.
It’s a fitting match.
So here’s to bold efforts, big hearts, and a day fueled by purpose. Ride strong. Ride smart. And if you’re chasing the Red Bra this year, make it legendary—for all the right reasons. 🚴♂️🔥
