Pink Bra Sponsor for 2026 is Diversified Investments, LLC

Cycling has its legends. The Maglia Rosa has its queens.

For 2026, Diversified Investment Services is proudly sponsoring the Maglia Rosa (Pink) Bra Award at The Boob Ride—and we couldn’t think of a more fitting partnership.

The Maglia Rosa bra is awarded exclusively to the first female to finish the long route. That’s right—this one’s for the women. We simply ask the riders who came in first overall, and the community tells us. Honor system. Old school. Legs of steel. The award was created by Eriko Self, a longtime Boob Ride supporter. She recognized something important: there wasn’t a real way for a woman to win the Yellow Bra overall. So she did what strong women do—she created something better. She found the perfect pink bra and helped establish what has become one of our most iconic awards. “Maglia Rosa” is loosely translates to “pink jersey” in Italian, and it is the color worn by the leader of the legendary Giro d'Italia. In professional cycling, pink means you’re leading the pack. At The Boob Ride, pink means you rode hard, finished first among the women on the long route, and earned serious bragging rights. To read more about this legendary award, please see the Pink Bra blog post.

And now Diversified Investment Services is backing that leadership.

Located in Anaheim Hills, Diversified Investment Services helps clients lead in their own lives—through thoughtful investing, retirement planning, tax planning, estate planning, and risk management.  In cycling and in finance, leadership takes discipline, preparation, and a long-game mindset.

📍 180 North Riverview Dr. Suite 220, Anaheim Hills, CA 92808
📞 714-974-4500

This is a paid advertisement. For more information, visit www.disinc.com

The Financial Professionals of Diversified Investment Services are Registered Representatives and Investment Adviser Representatives with/and offer Securities and Advisory Services through Commonwealth Financial Network®.

As we roll toward our final Boob Ride on April 11, 2026, we’re celebrating the women who lead from the front—and the sponsors who support them.

Pink isn’t just a color. It’s a statement. 🚴‍♀️💗