The 2024 White Bra Sponsor is Fletcher Jones

Fletcher Jones Motorcars logo

Fletcher Jones Motorcars Sponsors The White Bra Award 2024

Rev up your motors because Fletcher Jones is back and is sponsoring the White Bra for the Youngest Rider!

Fletcher Jones Motorcars has set the standard by consistently producing outstanding results through a commitment to continuous and never-ending improvement. Their team thinks, communicates, and acts in a manner that exemplifies personal and professional excellence. They believe that-in the end-it’s always the extraordinary efforts of their team members working together, that makes great things happen. We couldn't be prouder to have them sponsor the White Bra.

During Le Tour, jerseys for each category are awarded to the leader of that classification at the end of every stage, and the recipient earns the right to wear it during the following day’s racing. In Le Tour, the white jersey is awarded to the under-26 rider who has completed the Tour de France in the least amount of time. This jersey was first introduced in 1975.

The Boob Ride's White Bra Award parodies Le Tour de France's Best Young Rider. Instead of qualifying riders by their performance and age for this award, we have all the riders vote for each classification. Riders can campaign for these awards as well. In 2013, our White Bra winner (Best Young Rider) was Link Lindquist, who was 87 years old!

Thanks for checking out our blog. Feel free to use the coupon FJMotor-24 for a $10 discount on The Boob Ride registration.


best young rider white bra
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